Choosing the right
technology to connect
with your customers.
The key to making digital connections simple is to understand, choose and use the right kind of digital technology for your business and its customers.
At Cox Co, we have experience in a wide variety of digital technologies and can assist you in getting your business going with the right technology. Whether you're enhancing your existing marketing plans or supercharging your online platform to fully connect with your customers, Cox Co can help you to succeed.
Cox Co can help your business succeed with these digital technologies.
Squarespace
Squarespace is an affordable, secure website builder that is easy to use and maintain. Your business can now sell online, be found in search results and create digital marketing content. Plus, Squarespace has templates to make a good-looking website efficiently.
Wix
Wix is an affordable, secure website builder that is a good alternative to Squarespace. With lots of templates and add-ons, your business can market and sell online using Wix. Plus, you can extend your website with articles, guides and tools to help customers.
Square
Square is a secure, simple and affodable way to build a website, then sell online and in the real world! Your business can make bookings, sell products and share useful articles easily with Square. As a flexible digital tool to help your business, it's hard to beat.
Wordpress
Wordpress is a 'free' website content management system for displaying and storing online content, used by millions of websites globally. However, 'free' often comes with a cost, as many businesses discover. Wordpress is typically customised using 'plug-ins'.
Elementor
Elementor is one of many Wordpress 'theme builders', which businesses use to tailor their website's design. Theme builders make this task in Wordpress 'easier', however, they aren't always intuitive to use. Which is frustrating if you're busy running a business!
WooCommerce
WooCommerce is a comprehensive e-commerce plug-in for Wordpress. The plug-in allows Wordpress website owners to sell online and manage their products and services through the Wordpress system. Woocommerce requires using Wordpress to operate.
Shopify
Shopify is an 'all-in-one' e-commerce technology. This makes it a solid option for selling online. However, Shopify's monthly licence may be cost prohibitive if your business is just starting out or has a low profit margin. Think of Shopify as the mid-tier option for online sales!
Meta Business Suite
Meta Business Suite is the technology for managing your business' Facebook, Instagram and WhatsApp profiles and pages. Meta can help promote your business in social media, advertise to new customers and chat with your community of followers.
Google Marketing Platform
Google Marketing Platform is a free service which includes Google Ads, Google Analytics, Google Search Console and Google Tag Manager. It's a powerful tool for online advertising and learning about how people find and use your website.
Mailchimp
Mailchimp is an email marketing technology that your business can use to send branded emails to customers and people on your mailing list. Email marketing is still a useful way to reach customers, despite ever-changing regulations regarding Spam email!
Hotjar
Hotjar is a website analytics tool that allows you to see how people use your website on their own devices (such as a phone or laptop). For a free tool, Hotjar is very useful for learning where people might be getting stuck while trying to do business with you!
Stripe
Stripe is a payments technology that helps your business to accept payments online. As an alternative to Paypal, Stripe is usually added to an e-commerce website to make payment transactions secure, fast and easy to manage.
Need help with digital technology that’s not listed here?
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